Amid the tight competition in the world’s culture and tourism promotion, Indonesia’s rank in the World Economic Forum 2015 has increased 100 rank to the 50th position compared to the previous year. Aside from the continuous promotion from Indonesian government, Indonesian communities in all around the globe also have their own effort to promote their home country.
An Indonesian community in London called ‘Bangga Indonesia’ (Proud Indonesia) is set to hold a cultural exhibition titled ‘Indonesian Weekend’. The event will be held in Potters Field Parks London, one of the parks in London located on Thames’ river bank with London’s iconic Tower Bridge serves as a backdrop.
Endang Nurdin Wirjono, Indonesian Weekend initiator said that the event’s goal is to attract and introduce Indonesia’s culture in London so that more British people will come to Indonesia. The event will be held on May 28 to 29 2016 and the preparation for the exhibition has been started in June. “We are optimistic that we can attract around 60,000 visitors to the event. We are targeting 80 percent British visitors and 20 percent Indonesian visitors,” said Endang during a press conference in Jakarta on Tuesday.
The event will be presented as a joint collaboration from British and Indonesian event organizers. Alex Bright from ‘Your Audience’, an event organizer based in London, said that his party have collaborated several times to produce cultural events in Britain. “London is the suitable place for the exhibition because of its multicultural nature,” Alex explained.
A variety of cultural activities and performances are set to be performed in the exhibition next year. “Aside from highlighting Indonesian traditional culture, we will also put Indonesian modern art show on stage,” said Endang.
Among the planned activities for the Indonesian Weekend are Indonesian traditional martial art show (Pencak Silat), Indonesian flash mob dance (the Poco-Poco dance), kite festival, fashion carnival, street food festival, as well as music and modern market. “Hopefully, the Indonesian Weekend event can help boosting the number of British tourists traveling to Indonesia in the coming year,” Endang stated.